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2) Sensors and AI Analytics solutions will gain a competitive advantage. The complete coverage of a mid-size store with sensors costs about $10,000, with good enough accuracy of 96% and more.Īround the world, location owners deploy Real-Time Occupancy solutions to comply with government regulations of social distancing.Īnd new technologies of customer behaviors are being deployed, such as emotional sentiments and body motions. In 2020, people tracking technologies crossed the chasm. In 2021, there are three core trends for in-store technologies: 1) In-store technologies are cost-effective, accurate enough, and diverse. The coronavirus pandemic ignited a rush to invest in retail technologies. Edward Deming 2021 Trends in Tracking Technology “Without data, you’re just another person with an opinion.” W.
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The complexity of the tracking system depends on object positioning, recognition attributes, and precision parameters. It could track objects, devices, or any “things” to capture behaviors in real life. The tracking solution can be interactive or anonymous. RFID (Radio Frequency Identification) Tags & Tracking.GPS (Global Positioning System) Personal Trackers.WiFi (Wide Area Network) Location Tracking.3D Spatial Learning (Augmented Reality).Technologies deployed to track people behaviors include: If you think you need in-store customer tracking, you do. Today, the technologies to track how customers behave in physical retail are cost-effective and with good enough accuracy. People Tracking Technologies generate actionable insights to increase conversations and profits of physical locations such as retail stores, shopping malls, and smart buildings.īy tracking customer behaviors, you get more from assets you already have in physical retail.īeyond people counting, tracking people include quantifying behaviors by motion (location and time), activities (such as gaze tilting and eye-tracking), and attributes (such as facial demographics). Anonymous In-Store Customer Tracking | Behavior Analytics Academy